Why do I need a Social Media Administrator ?

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In our Spencer Technology Solutions blog we have discussed what Social Media Consulting is, and how it is the new outlet for businesses to get their information to the world.  But now that you understand how it works, why do you need to hire someone to be your Social Media Administrator?  It is just a Facebook page or a Twitter page after all isn’t it?  Why wouldn’t you just do it yourself ? The answer is Yes and No.  Yes, Facebook, Twitter, Blogs, and other forms of Social Media are simplistic in nature, but No it isn’t always easy to do it yourself because having a personal page is different from having a business account in many aspects. 

The First thing you want to consider is that a personal facebook page has more privacy than a business page would have, after all the people who post on your wall are people you know.  With a business page, you want it to be open to the public to promote your business so that leaves you open for unwanted comments and posts by spammers.  The first job of a Social Media Administrator is to keep your facebook page, and blog comments clean from negative comments and SPAM.  Also involved in this job is monitoring new people who “like” your page, and responding to positive comments. If someone post a comment with potential sales viability, you want to make sure they get the attention they need right away.

The second thing to consider is your blog.  Sure anyone with good writing skills can write a blog, but how do you make it work for you? Remember blogs not only need to be interesting and written well to appeal to an audience, but they are billboards that drive traffic to your site?  If you aren’t using the correct tools like key words with SEO (Search Engine Optimization) and researching with google analytics then your results will not drive traffic to your site.   There are also many other aspects like making sure that any photos you use in your blog are not copyright protected.  Using links to other sites for optimization, and other tools that promote your blog and website.  Your ultimate goal is of course to come up on the first page of google results for key words relating to your business.  This can be done in one of two ways, you can pay an excessive fee to google to run an ad and be placed at the top for a few days or a week, or you can build up data with an archive of blogs that will constantly keep you near the top with the correct placing of keywords.

The third thing is the amount of time it takes to do this, and the networkingof all of your social media together.  If you understand all of the processes, you are excellent with computers and social media and you think you could do it all yourself, the quetion remains do you have the time ?  It takes someone dedicated to working on your site every day to get results.  Then of course there is networking, you want all of your accounts linked together so they work together in harmony.   This makes it possible for you to post video from your you tube account to a blog or your facebook page, have your blogs published on your facebook page and twitter as soon as they are published and much more. 

Social Media Administration is a new and up and coming field in Technology, and Spencer Technology Solutions is ready to meet all your needs.  Give us a call today for a free Social Media Consultation at 540-815-9397.

Twitter me this …

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Twitter me this …  What is a tweet anyway?   A Tweet is a form of Social Media that basically sends a text message ( a short message called a tweet) to all of your friends (followers) at one time.  It is called a Tweet for several reasons one of which being that the Twitter logo is the cute little blue bird you see to your left.  Tweeting is new lingo that means posting something to your Twitter account so all of your followers can read it.  For a business this means another form of Social Media to help you get your business’ information out to the public. 

As a business you may ask what are the advantages of having a Twitter account?  Do I need that in addition to a Facebook account ? If Blogs are my billboards  then what are my Tweets ?  It may sound complex, but in reality it is a simple concept.  The more outlets you use to promote your business, the more exposure you get, the more chances for someone who needs your services to hear about your business.  There are people who use Twitter who don’t necessarily use Facebook. It is like having a TV commercial and a Radio Ad in virtual terms.  Everytime your business publishes a blog, it can be automatically posted to your facebook account and twitter feed, so all of your followers on both sites know you published something new, and have the opportunity to read it. Helping you understand Social Media, and being your consultants and Social Media Administrators is just another one of the many IT Services that Spencer Technology Solutions offers to their customers. 

At Spencer Technology Solutions we offer Tech Solutions for all of your computer needs in Roanoke.  So don’t twitter away wondering what to do, give us a call today and let us give you the computer help you need.  Call us at 540-815-9397.

Did you know a Blog was a billboard ?

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You are driving down I-95 on your way to the beach,  and you see one sign after another for a place called “South of the Border.”  You ignore the first 10 signs, but eventually your curiosity starts to get the better of you after 20 more signs, and  soon the kids are noticing the signs too, and begging you to stop.  Did the billboards do their trick ?  Apparently so,  because they get 1o0o’s of tourists to stop every year.  Now you ask me, what does that have to do with a blog helping my business?  I’m so glad you asked your favorite IT Consultant in Roanoke, Spencer Technology Solutions.

Imagine if you will that the internet is a virtual world, and your company’s website is your business in that virtual world. Now ask yourself how do you get traffic to stop at your business in the virtual world?  You need a lot of signs, “billboards” if you will that point traffic in your direction.  Blogs are those billboards, and your Social Media Consultant in Roanoke VA at Spen Tech can show you how to get your own billboards in the virtual world.

Not only do blogs give you an archive of news and information about your business for your customers, they give you a presence in the virtual world.  The more blogs you have with key words in them describing your company, the more your presence is felt, and that increases what we call Searh Engine Optimization (SEO).  What that means to you is when someone does a  google search for key words associated with your business, your business gets closer and closer to the top of the list with each blog you put in cyber space.  Instead of page 10, you now come up on page 1, and that my friend makes traffic stop.  Why not call Spencer Technology Solutions today, your Computer & Networking Consultants in Roanoke VA, and let us show you how to stop traffic the high tech way – 540-815-9397.