There are a lot of new terms out there, like Social Media, tweeting, and blogging. Well, in our next series of blogs we are going to be exploring these new terms and what they mean. Today, we are going to start with what is a blog and what can it do for me? A blog can have many purposes, but its primary purpose in working with Social Media (Facebook, Twitter, Linked In) for your business is to help direct traffic from search engines to your website and facebook page. Search Engines like Google, Bing, and Yahoo catalog all the words on the internet. So if I have ten blogs that reference Tech Solutions Roanoke Va, that is going to help Spencer Technology Solutions get closer to the top of the search results when someone looks up that phrase on a search engine. Using a blog is all about key words and phrases and using them correctly in your blog to help push traffic to your website. In essence it is comparative to putting a bigger ad in the yellow pages from days gone by. The more blogs you have the bigger your yellow pages ad.
Now while that is main purpose that most business owners want from their blog, it is not all that a blog is useful for. A blog is also useful for archiving information for your company. You are creating your own library of information for others to view. You can list any information that you want to help others know more about your business. Think of it as your own series of articles in the paper, or in a magazine. You can print whatever you wish for your reading audience. A blog is an information outlet, as well as a marketing tool. Why not let Spencer Technology Solutions set up a blog for your business today? Call us at 540-815-9397 for more details.