In our Spencer Technology Solutions blog we have discussed what Social Media Consulting is, and how it is the new outlet for businesses to get their information to the world. But now that you understand how it works, why do you need to hire someone to be your Social Media Administrator? It is just a Facebook page or a Twitter page after all isn’t it? Why wouldn’t you just do it yourself ? The answer is Yes and No. Yes, Facebook, Twitter, Blogs, and other forms of Social Media are simplistic in nature, but No it isn’t always easy to do it yourself because having a personal page is different from having a business account in many aspects.
The First thing you want to consider is that a personal facebook page has more privacy than a business page would have, after all the people who post on your wall are people you know. With a business page, you want it to be open to the public to promote your business so that leaves you open for unwanted comments and posts by spammers. The first job of a Social Media Administrator is to keep your facebook page, and blog comments clean from negative comments and SPAM. Also involved in this job is monitoring new people who “like” your page, and responding to positive comments. If someone post a comment with potential sales viability, you want to make sure they get the attention they need right away.
The second thing to consider is your blog. Sure anyone with good writing skills can write a blog, but how do you make it work for you? Remember blogs not only need to be interesting and written well to appeal to an audience, but they are billboards that drive traffic to your site? If you aren’t using the correct tools like key words with SEO (Search Engine Optimization) and researching with google analytics then your results will not drive traffic to your site. There are also many other aspects like making sure that any photos you use in your blog are not copyright protected. Using links to other sites for optimization, and other tools that promote your blog and website. Your ultimate goal is of course to come up on the first page of google results for key words relating to your business. This can be done in one of two ways, you can pay an excessive fee to google to run an ad and be placed at the top for a few days or a week, or you can build up data with an archive of blogs that will constantly keep you near the top with the correct placing of keywords.
The third thing is the amount of time it takes to do this, and the networkingof all of your social media together. If you understand all of the processes, you are excellent with computers and social media and you think you could do it all yourself, the quetion remains do you have the time ? It takes someone dedicated to working on your site every day to get results. Then of course there is networking, you want all of your accounts linked together so they work together in harmony. This makes it possible for you to post video from your you tube account to a blog or your facebook page, have your blogs published on your facebook page and twitter as soon as they are published and much more.
Social Media Administration is a new and up and coming field in Technology, and Spencer Technology Solutions is ready to meet all your needs. Give us a call today for a free Social Media Consultation at 540-815-9397.