Cast your net with Social Media !

 It’s time to cast your net with Social Media. Let Spencer Technology Solutions help you get into the water of the world wide web by being your Social Media  Consultants. Let us explain to you the latest in Social Media technology.  It is called networking your blog.  Basically, what that means is that your Blog and your facebook page are linked together (or networked). So whenever you publish a blog post it automatically goes posts to your facebook page.  This also works with your twitter account as well.  So now all of your Social Media is networked together. This makes your “net” bigger that you are casting out into the world wide web, and will help you catch more “fish” so to speak.  The bigger the net, the farther the reach into google, and bing to bring those customers to your homepage so they can read all about you and your services and products.  So how about letting Spencer Technology Solutions help you with your Social Media ? Give us a call today at 540-815-9397 to learn more about our Social Media Consultation packages.

Why do I need a Social Media Administrator ?

In our Spencer Technology Solutions blog we have discussed what Social Media Consulting is, and how it is the new outlet for businesses to get their information to the world.  But now that you understand how it works, why do you need to hire someone to be your Social Media Administrator?  It is just a Facebook page or a Twitter page after all isn’t it?  Why wouldn’t you just do it yourself ? The answer is Yes and No.  Yes, Facebook, Twitter, Blogs, and other forms of Social Media are simplistic in nature, but No it isn’t always easy to do it yourself because having a personal page is different from having a business account in many aspects. 

The First thing you want to consider is that a personal facebook page has more privacy than a business page would have, after all the people who post on your wall are people you know.  With a business page, you want it to be open to the public to promote your business so that leaves you open for unwanted comments and posts by spammers.  The first job of a Social Media Administrator is to keep your facebook page, and blog comments clean from negative comments and SPAM.  Also involved in this job is monitoring new people who “like” your page, and responding to positive comments. If someone post a comment with potential sales viability, you want to make sure they get the attention they need right away.

The second thing to consider is your blog.  Sure anyone with good writing skills can write a blog, but how do you make it work for you? Remember blogs not only need to be interesting and written well to appeal to an audience, but they are billboards that drive traffic to your site?  If you aren’t using the correct tools like key words with SEO (Search Engine Optimization) and researching with google analytics then your results will not drive traffic to your site.   There are also many other aspects like making sure that any photos you use in your blog are not copyright protected.  Using links to other sites for optimization, and other tools that promote your blog and website.  Your ultimate goal is of course to come up on the first page of google results for key words relating to your business.  This can be done in one of two ways, you can pay an excessive fee to google to run an ad and be placed at the top for a few days or a week, or you can build up data with an archive of blogs that will constantly keep you near the top with the correct placing of keywords.

The third thing is the amount of time it takes to do this, and the networkingof all of your social media together.  If you understand all of the processes, you are excellent with computers and social media and you think you could do it all yourself, the quetion remains do you have the time ?  It takes someone dedicated to working on your site every day to get results.  Then of course there is networking, you want all of your accounts linked together so they work together in harmony.   This makes it possible for you to post video from your you tube account to a blog or your facebook page, have your blogs published on your facebook page and twitter as soon as they are published and much more. 

Social Media Administration is a new and up and coming field in Technology, and Spencer Technology Solutions is ready to meet all your needs.  Give us a call today for a free Social Media Consultation at 540-815-9397.

Twitter me this …

Twitter me this …  What is a tweet anyway?   A Tweet is a form of Social Media that basically sends a text message ( a short message called a tweet) to all of your friends (followers) at one time.  It is called a Tweet for several reasons one of which being that the Twitter logo is the cute little blue bird you see to your left.  Tweeting is new lingo that means posting something to your Twitter account so all of your followers can read it.  For a business this means another form of Social Media to help you get your business’ information out to the public. 

As a business you may ask what are the advantages of having a Twitter account?  Do I need that in addition to a Facebook account ? If Blogs are my billboards  then what are my Tweets ?  It may sound complex, but in reality it is a simple concept.  The more outlets you use to promote your business, the more exposure you get, the more chances for someone who needs your services to hear about your business.  There are people who use Twitter who don’t necessarily use Facebook. It is like having a TV commercial and a Radio Ad in virtual terms.  Everytime your business publishes a blog, it can be automatically posted to your facebook account and twitter feed, so all of your followers on both sites know you published something new, and have the opportunity to read it. Helping you understand Social Media, and being your consultants and Social Media Administrators is just another one of the many IT Services that Spencer Technology Solutions offers to their customers. 

At Spencer Technology Solutions we offer Tech Solutions for all of your computer needs in Roanoke.  So don’t twitter away wondering what to do, give us a call today and let us give you the computer help you need.  Call us at 540-815-9397.